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    Data mining for managers : how to use data (big and small) to solve business challenges
    著者 Boire , Richard.
    主題
  • Business and Management.
  •  
  • Data mining.
  •  
  • Management & management techniques
  • 出版項: 
    Basingstoke : Palgrave Macmillan , 2014
    ISBN: 
    1137406194
    9781137406170
    9781137406194
    版本: 
    1st ed.
    內容: 
    1. Introduction 2. Growth of Data Mining and the Data Miner 3. Using Data Mining for CRM Evaluation 4. The Data Mining Process 5. Identification of the Business Problem or Challenge 6. Creation of the Analytical File 7. Creation of the Analytical File and Pivot Table 8. Using External Data Sources 9. Data Storage and Security 10. Privacy Concerns Regarding the Use of Data 11. Types and Quality of Data 12. Segmentation 13. Applying Data Mining Techniques 14. GAINS CHARTS 15. Using RFM as one Targeting Option 16. The use of Multivariate Analysis Techniques 17. Using data mining for identifying actions vs. targeted segments/lists 18. Tracking and Measuring 19. Implementation and Tracking 20. Developing an Overall Segmentation Strategy 21. Black Box Analytics 22. Digital Analytics- A Data Miner's Perspective 23. Data Mining Direction and Trends 24. Social Media Analytics 25. Embedding Predictive Analytics into the Corporate Culture.
    一般備註: 
    20141021;IP 20141006;GB;xxk
    Electronic book text.
    Epublication based on: 9781137406170.
    Richard Boire's experience in database marketing and predictive analytics dates back to 1983, when he received an MBA from Concordia University in Finance and Statistics. His initial experience at organizations such as Reader's Digest and American Express allowed him to become a pioneer in the application of predictive modeling technology for all direct marketing programs. This extended to the introduction of models, which targeted the acquisition of new customers based on return on investment. With this experience, Richard formed his own consulting company back in 1994. Now called the Boire Filler Group, it has grown to become a Canadian leader in offering analytical and database services to companies seeking solutions to their existing predictive analytics or database marketing challenges. Richard is a recognized authority on predictive analytics and is among the top five experts in this field in Canada. This expertise has evolved into international speaking assignments and workshop seminars in the U.S., England, Eastern Europe, and Southeast Asia. He has also chaired numerous conferences on this topic within Canada and is the current Predictive Analytics World Conference Chair within Canada. Richard also writes numerous articles for industry publications and has worked closely with the Canadian Marketing Association in a number of areas including Education and the Database and Marketing Intelligence Committee.
    提要註: 
    Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. In today's business and marketing worlds, there's big talk about big data. As companies' capacities to amass information continue to grow and improve, the process of mining the data has become more and more vital. All are abuzz about data mining's importance and potential-and for good reason-but the field is still in its infancy, and there's an urgent need to spread and grow the skills, know-how, and strategies to best optimize data mining's results. In Data Mining for Managers, industry-veteran Richard Boire provides streamlined insights and techniques for making the most of the masses of information and mining techniques that technology has enabled. Chock-full of engaging stories and case studies involving some of the world's top companies, Data Mining for Managers sets itself apart in more ways than one. A guide for business managers who need to understand the concepts of data mining as well as the potential it has for providing strategic guidance, Boire delivers a uniquely simple, 4-step process for identifying when data mining is the appropriate tool and then designing, implementing, and measuring your mining. Through hands-on analysis of best practices, Data Mining for Managers demonstrates how to interpret your results into actionable learning and target your mining to achieve appropriate business solutions-solutions that lead directly to optimized customer ROI and other tangible results. Boire also takes pains to outline the common pitfalls of data mining and detail vital approaches for sidestepping them. Among other warnings, he advises managers about the investment in intellectual capital required for effective data mining, urging them against focusing solely on technology and unenlightened, de-contextualized numbers analysis. Data Mining for Managers is a book for marketers, IT professionals, analysts, and anyone else who wants to ride the revolution of big data-not just get swept along by it. It's an invaluable handbook for those looking to learn more about how to convert data mining into actionable insights and business solutions.
    Business managers and decision makers have been in need of a book on data mining, and-voila! This industry overview is unique in serving the needs of the consummate businessperson, differentiating it from the many introductions for would-be hands-on, technical practitioners. Boire has formed a conceptually rich and insightful compendium that delivers a pragmatic perspective on both the tactical and strategic value of data mining and predictive analytics. - Eric Siegel, founder of Predictive Analytics World and author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die 'Boire provides a straightforward and disciplined overview of the practice of data mining. Whether you are dealing with large or small data sets, tomorrow's business leaders will be the ones that extract the most value from their customer information. Boire leverages his extensive experience as a practitioner to help the reader take a measured approach while providing a unique view of data mining.' - Bryan Pearson, President and Chief Executive Officer, LoyaltyOne 'Terms like 'analytics,' 'data mining,' and 'modeling' evoke fear in the heart of many a traditional marketer. Instead of focusing solely on techniques, Boire organizes his content around types of management decisions. In the process, he demystifies and explains the rationale and methods used in terms that anyone can understand. A must read for those getting started or looking to round out their expertise.' - Kenneth B. Wong, Distinguished Professor of Marketing, Queens University, School of Business 'Data Mining for Managers offers a practical approach to finding data-driven solutions for real-life business challenges without intensive investment of money or resources. This is a must-have book for any business person who wants to use data more effectively to improve business results day in day out.' - Anna Percey Dove, SVP Managing Partner, CRM & Customer Experience Cossette 'Boire's book, using practical examples, simplifies the complexity of interpreting vast amounts of data in a meaningful and practical approach through an easy to follow data mining framework.' - Mary Lynn Manton, BTech, MEd, I.S.P., Co-Chair, School of Information and Communications Technology, Faculty of Applied Science and Engineering Technology, Seneca College of Applied Arts & Technology.
    URL: 
    Online journal 'available contents' pagehttp://www.palgraveconnect.com/doifinder/10.1057/9781137406194
    稽核項: 
    256 p.
    目前預約數量: 
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